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ewg virtual

Art direction for EWG's Metaverse strategy, which included creating avatars and immersive AR/VR experiences for Model Jasmine Sanders. In these experiences, viewers accompany her photorealistic avatar, dressed in Tommy Hilfiger sportswear, as she navigates scenes inspired by urban landscapes, architecture, and fantastical realms. The aim of the project was to immerse viewers in a whimsical portrayal of Jasmine's world, enabling them to explore and engage with her narrative in a captivating and imaginative manner

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